Monday, January 17

How to anlayze the search traffic in effective way

Search Traffic

This is obviously everyone know, how did you getting a search traffic in various search engines. If you are have well optimized website, want to increase your search traffic much more, hope this post will give you some what good information.

I saw most of the people doesn’t look their search traffic into in-depth analysis, they generally analysis their website traffic in most general way, they just looking, how they got a traffic from search engine, where they got (country or location), paid or non-paid, top landing pages etc., This is what generally happening and people get satisfaction with these information and used to plan their strategies with this kind of information. I strongly recommend here the exact analysis is not close with single set of data or a particular portion of data which helpful to create your strategies.

Normally search traffic is needed to analyze in different variety of dimension, which has separate the traffic by various methodology. Search traffic is not ended with single set of data, or particular portion of data. It must evolve with the most important key factor called keywords. Keywords are the only source for your traffic comes in and it separates your traffic into different segments. I am sure that most of the people not extend their search analysis through keywords level or keywords by pages level. Phenomenally keywords will bring all the traffic based on the search engine algorithm, which has the only source, to root cause for traffic increase or decrease. Here I can explain you what are variety of analysis you may do to effective search analysis.

Keywords

Every visits is occurred through keywords only, when refine your traffic in search engines, each visits is visited through keywords, that is normally drive from the title you use and the content you have, however its related to lot of content related matters. You may see the sudden impact in search traffic when there is social or economical changes happened with related your brand or business, on that time you will pursue a lot of traffics or you may seen the sudden dip due to that.

There is two methods you can track your traffic details via search engine , one is keywords by urls and other this keywords by url by search engine.

The above two analysis is evolve your search traffic details by more effective way. The first analysis of keywords by urls is explaining you what are the keywords which bring more traffic, for which influential pages. It indicates you the most influential pages in your website that people often looking and also search engine may recognize. The second analysis is keywords by url by search engine will explain you the broad analysis of which pages is influentially performing on which search engine, thus will help you to recollect your data from one search engine to another engine, which also to reveal which is highly performance page when compare to search engine vs search engine. Therefore whenever you are looking to analysis the search engine traffic, the above said methods is quite helpful to secure and retain your search traffic In long-term basis.